Customer story · Natural pet food · subscription leader
Illustrative customer story
PureBowl Petfood
Customer voice
Feedback across the delivery journey
Overview
The starting point
PureBowl delivers monthly parcels to pet parents who read everything. Reviews were scattered across marketplaces — the brand owned none of the conversation.
Challenge
What had to change
Subscription decisions hinge on trust, yet PureBowl had no central review base, no sentiment tracking and no shared way to route incoming messages to the right team.
Approach
What Starproof deployed
Starproof centralized every source, launched NPS after the second delivery, and piped detractor alerts to the care team with AI-suggested replies. Recipes now ship with review insights attached.
"Every recipe decision starts from what our customers tell us."Nadia B. — CX Director, PureBowl Petfood
Workflow highlights
Centralized reviews from every source
Journey surveys after delivery
Detractor alerts for the care team
Recipe input from review themes